DIY Branding Mistakes & How to Avoid Them

We get it—when you're running a small business, it’s tempting to tackle your branding yourself. Canva makes it look easy, right? But while DIY design might save money up front, it often costs more in the long run when your brand doesn’t land the way it should. Inconsistent visuals, unclear messaging, and generic logos are some of the most common pitfalls that keep businesses from standing out—or being taken seriously.

Your brand is more than a logo—it’s a system. It’s your voice, your identity, and how people feel when they interact with your business. Professional designers bring strategy to the table: they think about your audience, your positioning, and how to create a brand that not only looks good but works in your industry and market. At Wheelhaus, we help businesses move beyond the template to build brands that are clear, cohesive, and uniquely you. You know your business—we know how to make it shine.

Carissa Decelles

Creative Director & Founder

Wheel Haus Brands

860-248-6677

cdecelles@wheelhausbrands.com